What is expected on Instagram is not acceptable on LinkedIn.

Capturing the best shot of your dinner

If you’re not a social media specialist, you may not realize that there are substantial differences between social media platforms. Tone, post frequency, content type and industries that favor one platform over another are all things to take into consideration when creating content for different platforms.

It’s easy to have a general idea of the differences like LinkedIn is more common among professional service businesses whereas Instagram is very popular for health and wellness, coaching and retail.

There’s also different expectations when it comes to frequency of posting and updating each platform. Your audience may get annoyed if you post five times per day on your LinkedIn profile but on Twitter, it’s accepted and even expected to post anywhere from 5-10 times/day with news or updates.